Earn and burn has become a passé. Personalization is hygiene.
In a world where dynamic consumer behavior has become the deal breaker for brands to set their marketing strategy, gamification might just be the secret ingredient that Indian brands should watch out for next.
Coined in 2003, gamification is in its full form these days. While in some countries, the concept of gamification is as amateur as it can be, in the last few years, gamification has moved beyond badges, challenges and....