GAME ON: Leveraging Game Mechanics to Enhance Engagement and Harness Zero-Party Data

Customer engagement is at the heart of successful loyalty programs. In today’s competitive landscape, brands are constantly seeking innovative ways to engage and captivate their customers to build long-lasting relationships. One such strategy that has gained immense popularity is gamification. By incorporating game mechanics and dynamics into loyalty programs, businesses are not only enhancing customer engagement but also boosting brand loyalty, driving repeat purchases, and collecting....

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