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What do today's consumers want – and need - when it comes to travel? Answering this question is a challenge at the best of times, let alone during a global pandemic. Regardless of market conditions, however, travel marketers must rise to the occasion. That means abandoning the spray and pray method of email marketing and adopting a personalized, multi-channel communications strategy that resonates with customers on an individual level.
In his recent article in Modern Marketing....
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