From First Purchase to Brand Ambassador: Bryan

July 15th, 2023 It was an ordinary summer day for Bryan, a 40-year-old avid hiker, until he stumbled upon the brand new Blue Ridge Camping Goods store during his lunch break. The shelves were adorned with gear that spoke directly to his outdoor-loving soul. Bryan couldn't resist and ended up purchasing a much-needed water bottle. The friendly cashier offered him a 20% discount at the cash register if he signed up for their mailing list. Bryan agreed, marking the beginning of a....

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