From Box Tops to Mobile Apps: The Evolution of Today’s Loyalty Industry

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When you think about loyalty programs, your mind probably goes immediately to a few different iterations: airline miles with your go-to brand, the credit card points you refuse to miss out on, a brand-specific program such as Sephora’s “Beauty Insider,” the rewards app you live by, or even your daily coffee punch card (and yes, that last one still exists). Consumers today oftentimes expect to get rewarded in one way or another for simply making a purchase or completing an....

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