Please enter your username or the email address associated with the account so we can help you reset your password.
Are your email marketing campaigns hitting a stalemate? Maybe your open or click-through rates are dropping off, your content is lacking pizzazz or your subject lines are sounding more clichéd than clever.
You’re far from alone if your campaign needs a refresh from time to time. Not only are your marketing themes and techniques bound to evolve along with shifts within your business and industry, but continually doing things the same way lulls readers into complacency.
Scientists theorize that the human brain releases dopamine when it’s successfully able to pick out patterns in the information it’s receiving. But once those patterns become too familiar, the dopamine is reduced, driving us to seek out input that’s less familiar.
“Our brains actually need stimulation, and they especially need novelty,” explains Adam Sinicki on Healthguidance.org. “This is what allows our brains to maintain their plasticity and flexibility, it encourages neurogenesis (the birth of new brain cells), and without it atrophy will increase.”
Such patterns explain why it’s important to evaluate the quality of campaigns on a regular basis. Email marketing is too valuable an opportunity to squander on mediocre strategy; it remains one of the easiest, most effective forms of marketing available, and it continually offers excellent ROI in comparison to other mediums. When compared to Facebook and Twitter marketing, for example, it’s nearly 40 times more useful for acquiring customers.
To take a fresh look at various elements of your campaign, consider how you might improve the following:
Even the best-laid email campaigns can go awry if they’re not evaluated with fresh eyes from time to time. Don’t hesitate to make continual tweaks to content, design and measurement through the years to ensure your plans are promoting your brand to full effect.
View Original Article