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Knowledge is power — and getting to know your customers will give you just that. It’s the most effective way to learn to communicate effectively with your audience and make them feel appreciated — which in turn is the best way to cement your bond and perpetuate allegiance to your brand. Fortunately, your customer loyalty program can help you do just that through: The First Impression The Deeper Data Dive The Feedback Mechanism The Ongoing Social Relationship ....

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