Please enter your username or the email address associated with the account so we can help you reset your password.
Loyalty programs have typically relied on a core value proposition around earning points – the basic “do-get” concept. Members earn based on their spending and receive some sort of reward. But today’s customers expect more in return for their loyalty. They now seek out programs that elevate the experience and provide fun and entertainment.
Over the last several years, gamification has emerged as an option for programs to do more than the simple....
This article is Loyalty360 Subscriber-only content; please log in to read. Not a subscriber? Don't worry, it's easy to sign up! Click below to read this article and access other complimentary Loyalty360 content.
This content can be viewed with a complimentary Loyalty360 subscription. For access to even more content and association benefits, view Loyalty360 membership levels here