Forrester Research analysts Luca Paderni and Shar VanBoskirk recently offered some interesting 2015 predictions for marketing professionals. The brief includes a special section on preference management where Paderni and VanBoskirk explain:
“Brands that want to better understand their customers’ needs will finally accept that asking how they want to be communicated with is often better than guessing.”
It’s an interesting observation not for it....