Five Ways to Increase Fan Revenue with Marketing Analytics

Experiencing a major sporting event in person is a hard-to-describe experience for a fan. When your team is winning, a feeling of euphoria rolls through the stadium or arena. I have hugged and high-fived complete strangers when a game-winning shot goes in or someone scores a game-winning touchdown in the final seconds. On the other end, a loss brings a communal sense of disappointment – and sometimes tears. This is NOT the kind of fan we're talking about. The in-stadium....

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