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As 2015 quickly wraps up, here are five resolutions for marketers to consider in 2016 in order to enhance their customer understanding and drive their brand experience.
DO YOU SEE WHAT I SEE?: If you aren’t already, it’s time to get a unified, consistent view of your customers to understand their behaviors, tendencies, trends and motivation points. Many brands are already centralizing and synthesizing their data across datasources including point-of-sale....
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