Tags on keychain = loyalty? Maybe not. How many loyalty tags do you have on your keychain?  Five? Six? Ten? Would you say those tags make you more loyal, or do you just have them for the discounts? And if it's just for the discounts, does that really build your loyalty or would you switch to the store down the street if they had better discounts? Those questions are very real and speak to the issues behind research concluded recently by the International Institute ....

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