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The way companies collect and use data, and the way their customers share it, is changing. In the past, many companies simply assumed their customers were happy to share their data: the “implied consent” model. Now, the emphasis is on “informed consent.” Customers may be happy to share their data but they expect to be told what’s being collected, how, and by whom. Check out the common trends we’re seeing across the globe on how consumers are starting to value their data.
View full infographic here.
These insights are taken from Aimia’ s annual ‘Global Loyalty Lens’ report, published annually after surveying more than 15,000 consumers in nine countries.
For the full report or to speak to Aimia, please contact Mike Burke at [email protected] or (847) 867-0028.