Secrets to identifying, courting, and achieving success with “the one.”
Brands understand the value of a great partnership, but finding one that expands reach and drives sales and loyalty for both brands can prove as elusive as the search for a romantic soulmate.
Some brands are an obvious match. Ulta Beauty and Beautycounter recently expanded their partnership and increased Beautycounter’s presence both online and in Ulta stores. Aligning with Beautycounter’s....