To get from point A to point B you would take a good look at a map that delivers the right level of granularity and holds all the information you need. For example, a beautiful hike in the mountains would require a different map than a long drive across several states. Either way, the destination and its relation to our starting point determines the route. This is no different in the world of Customer Journey Maps. The goal is to capture the journey a customer takes with your brand to....

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