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CVS/P&G 'guy aisle' great example of 'test and learn' method's success
In partnership with P&G, CVS saw success with a "guy aisle" in its stores.
Retailers typically follow two approaches when finding ways to drive progress and business growth: They repeat historical programs and hope for improved results, or they introduce new ideas and innovations through hypotheses, research, focus groups, leadership mandates -- and even gut feelings.
Either way, most....
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