Starbucks and Chipotle have created millions of brand advocates through their respective loyalty programs. Starbucks Rewards has nearly 20 million members while Chipotle Rewards has nearly the same amount. Now, two of the largest fast-food chains in the U.S. – McDonald’s and Burger King – are testing loyalty programs to increase repeat visits and take advantage of the massive growth in digital ordering since the pandemic started. And both brands doing it by....

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