Facial Recognition & Loyalty Programs: The Next Step in Customer Engagement

Facial recognition and verification technology can be a powerful marketing tool, especially as part of a customer loyalty solution. While facial recognition was once found only in science fiction, applications of facial recognition technology continue to become more mainstream by the day. This new innovation is clearly a rising trend that loyalty marketers need to watch. For example, most modern phones and computers use facial recognition technology to allow face verification as a....

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