In our recent IAB Europe award-winning study with Facebook we proved that Facebook ads deliver a strong return when used in conjunction with TV, even if TV still has the edge on reach (but at what comparative cost I hear you ask).
The content we have put out there and the presentation at this week’s ARF in New York is great news on two fronts – it is great that the ad industry is finally beginning to realize the value of the internet for advertising, especially on mobile and it....