The Internet being what it is, I should disabuse you now of any notion that this is a conversation about getting into bed with your customers—unless, of course, you manufacture beds. But even then, the kind of customer intimacy I’m talking about is not a matter of Biblical knowledge but a matter of preferential knowledge: Do you know if your customer prefers a firm mattress or a soft mattress? King size or queen? Pillow top or memory foam? Customer intimacy is really all....

Recent Content