As much as I hate to admit it, my phone is an extension of myself. It's on me at all times, and gets juggled around while I do my daily activities - commuting, relaxing, working out and of course shopping. I'm not the only one either. According to research, Roughly 90% of consumers are using their mobile device while they’re out shopping.
For shoppers on the go, having coupons, loyalty cards, and offers available on a mobile device is both convenient for the....