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It’s almost mind-boggling the amount of challenges facing marketers today. Not only are budgets dropping, but in a world where shoppers are inundated with messaging from the moment they wake up until they finally turn off all electronics, it’s harder and harder to gain their attention. This is why many brands have turned to discounting to attract new customer or reactivate those they haven’t seen in a while. At first, this strategy may work. But the more customers are....

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