Encouraging Loyalty by Having a Social Mission (Part 2)

In part two of our social mission series, you’ll learn how to select a social mission that’s right for you, and how to properly promote it to your community. We also cover a type of business structure that may interest you as you devise your social mission strategy.   In part one, we touched on why your business may want to have its own social mission, including studies that show consumers’ preferences for businesses that give back. In this article, we’ll be....

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