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Upon the launch of the Vans Family loyalty program, it was an immediate hit. They asked their members, known as their “family,” to share photos and memories of their very first pair of Vans. Pretty soon, members were sharing stories of the first time they put those shoes on, flooding Vans’ feed with touching, creative, and important stories. To the members, it was a real moment of a brand they loved reaching out to connect with them, and to Vans, it was a way to showcase....
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