Emotional Loyalty: Evolving Your Approach To Brand Love

It’s a cycle we all know well. Driven by the misnomer that brand loyalty comes from getting the most impressive reward, the biggest discount, the “best deal,” brand after brand has trained customers to hold off on their purchases until the next big sale or the next blow-out event. Showcasing the discount then becomes the shortcut to boosting short-term metrics — while incentivizing the wrong behavior, and taking a revenue hit in the process. What’s worse....

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