Emotional Loyalty: Build Your Brand Through Paid Media

A gap exists between what consumers want from brands and how they feel those brands deliver. The missing piece is often simple—emotional connection. According to our Humanizing Loyalty Report, this is the most common key driver of loyalty outcomes, not just a points program. As the gray areas between loyalty marketing, CRM strategy, and paid advertising continue to blur, there has been a convergence of responses and strategies from the agency teams guiding brands through the....

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