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It is no secret that sending personalized, relevant emails can increase subscriber engagement. Triggered emails have proven their effectiveness time and again. According to the Q4 2014 Email Trends and Benchmarks Report, triggered emails continue to outperform with click rates 135.8% higher than business as usual (BAU) click rates.
Email continues to be an effective way to engage with consumers and influence their path to purchase but marketers are still challenged with engaging new....
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