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Increasingly, marketers are being asked to prove the value of their marketing campaigns and spend. And many of us face one gargantuan challenge after another, despite diminishing resources. So how do you make sure your marketing – specifically your email marketing – is efficient and effective? In this post, I’ll talk about how testing your emails with your audiences can help you zero in on what works. I’ll also give you a list of quality assurance tests to perform, to....

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