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As gamification rises in popularity, successful development and implementation are critical to gaining value for brands. Gamification is part of the human experience. Even as toddlers, learning how to walk is gamified—beginning with walking to a parent, then a little further to the couch, and so on.
Most brands can benefit from leveraging gamification to connect with their audience because it taps into innately human ways of interacting. But there are many considerations....
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