Background
The Cambodian mobile market is extremely competitive with three main service providers, including Cellcard, battling for market share. Their fight has to date been characterized by an ongoing price war in which the cost of data has dropped precipitously ($10 buys 10GBs across all voice networks), making digital engagement a key focus, given its potential role in more effectively onboarding and retaining customers on the network.
The mobile market in Cambodia is also unique in....