Economics of Advocacy ebook

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  Counting on Word of Mouth to Boost Sales Consumers have always shared their candid opinions about brands to family and friends… and sometimes to complete strangers. Marketers have long realized that great word of mouth could boost a brand in ways that carefully crafted ads could never replicate… and that poor word of mouth could sink their best-laid plans. It’s obvious that consumers trust each other far more than they do marketing communications. But....

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