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Will the bottle versus can beer debate end anytime soon? Not likely, especially when Grammy Award winning artists like Zac Brown Band are partnering with Landshark Lager to create limited-edition, interactive beer cans for fans this summer. By “blipping” the Landshark cans using the blippar app on a mobile device, Zac Brown fans get exclusive behind-the-scenes content from the band all summer long. Sound gimmicky? It isn’t. I blipped one of....

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