As a critical customer retention tool, loyalty programs play a vital role in helping companies maintain their customers. The challenge that pharmacies and drugstores face, however, is to find new ways to innovate and keep a rapidly-growing customer base loyal. Pharmacy loyalty programs play an integral role in retaining both old and new customers, as well as in encouraging customers to fill their baskets with a wide variety of products, not just medicine. A loyalty program is a great way to....

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