New members are the lifeblood of a loyalty program. But getting a customer to enroll is just the first step in what should become a long and lucrative relationship. How are you leveraging your loyalty program and marketing tactics to encourage new members to return for a 2nd, 3rd or more transactions?   Bounce Back offer – some programs opt to offer members a discount on that first transaction, but a bounce-back offer could make for a stronger marketing offer. You can....

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