Driving B2B Loyalty: Cultivating Emotional Loyalty in Business

B2B relationships, B2B customer engagement, and B2B brand loyalty are personal at their core. Like B2C initiatives, business-to-business transactions and engagement need personalization and emotional elements to create and nurture long-term success. Make B2B Loyalty Personal & Emotional “It’s not personal, Sonny. It’s strictly business.” —Michael Corleone, Fictional Leader of a Large “Services Organization” With all due....

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