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B2B relationships, B2B customer engagement, and B2B brand loyalty are personal at their core. Like B2C initiatives, business-to-business transactions and engagement need personalization and emotional elements to create and nurture long-term success.
Make B2B Loyalty Personal & Emotional
“It’s not personal, Sonny. It’s strictly business.”
—Michael Corleone, Fictional Leader of a Large “Services Organization”
With all due....
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