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It’s a hot buzzword these days - but you might be left wondering what does customer advocacy mean? You’re not alone if you’re feeling a bit confused, as customer advocacy actually comes in different forms.
Making your customers into more than just purchasers - into advocates for your brand and products - is one of the best ways to grow your business. But it’s also very challenging to accomplish. Turning your customers into spokespeople for your business can take....
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