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Let’s face it. What marketers view as exciting innovations in data collection can actually be spooky for consumers. With targeted ads and personalized emails becoming the norm, it is easy for consumers to develop a fear of being watched.
As marketers, we have a responsibility to understand and respect consumers’ desire for privacy.
This fear is not new. In 2002, Steven Spielberg’s Minority Report envisioned a post-privacy digital dystopia where....
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