Referrals remain the lifeblood of growth for financial institutions, and banks are constantly looking for new tactics to boost referral numbers. Yet one valuable referral-building tool is probably already in your arsenal – you just might not be using it to its full potential yet. WE’RE TALKING ABOUT LOYALTY PROGRAMS. IS ANYONE IN THE FINANCIAL SERVICES INDUSTRY NOT YET SOLD ON THEIR VALUE? Consumers want them – so much, in fact, that most loyalty....

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