Does Everybody Need to do Everything to Do Video Right?

If you were to cook up a video service for subscribers today, what ingredients would you need? The recipe for success would surely include a significant measure of exclusive content, mixed with a generous combination of subscriber and other data sets, served with full control over brand, content and delivery. And of course, appetizing presentation would also be crucial, regardless of screen size. But we’ve inherited a rather different offering, and the video content industry....

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