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Mike Blyth, our COO, was featured in the Loyalty 360 magazine sharing his thoughts on how marketers should be thinking about DMP’s.
Digital Ad spend is one of the fastest growing line items in any customer-centric company’s budget. Leveraging Big Data is at the heart of the matter. Digital Marketing Platforms (DMPs), Ad-Exchanges (AdEx), Demand Side Platforms (DSPs) and Supply Side Platforms (SSPs) are creating an entirely new advertising and Big Data ecosystem. Many marketers....
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