Where do you start searching for a new product? Did you know that nearly 50% of new searches start on Amazon? While that’s a huge number by itself, Google accounts for almost 35%. So, if roughly 85% of new product searches start on Amazon and Google, shouldn’t that be where you sell your products?   Who Owns Your Customer Relationships? Amazon and Google are gateways to many product searches. Part of marketing’s job is getting in front of the right....

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