Digital Transformation and Loyalty

With today’s desire to create customer-obsessed, hyper-personalized experiences, it’s getting harder to deliver value to our best consumers. The challenge is in aligning customer needs to business objectives, which requires prioritizing a digital transformation from within and investing in technology. The path to digital transformation is not an easy journey. The good news is that loyalty is a key lever in executing a powerful digital transformation. Customer-Required Change: ....

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