The Principles of Community Behavior and Motivation are fairly well understood and transcend many cultures and continents. Most humans have a need and desire to “belong”…to a family, team, and community unit….whether it be Facebook or a local town club.  The big question is how does your brand get people to “want” to belong or attach their personal brand to your corporate brand, outside of a special offer? As that answer provides the path for you....

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