Digital gift cards are becoming an option for which, more and more, consumers are looking. According to a recent survey of 500 consumers from ages 18 to 65+, 77 percent of respondents indicated they want to be able to choose between digital and physical gift cards. Fifty-seven percent of respondents said they buy between two and seven gift cards annually from an online site or mobile app. One reason for the rise in popularity of digital gift cards is their versatility. Consumers are no....

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