Brands, manufacturers, retailers and distributors are all very mindful of the Amazon effect.  The e-commerce giant controls almost half of all e-commerce sales in the US. Further to this concern is the fact that most people use Amazon to search and find products.  The search engines such as Bing, Yahoo or Google are still being used to some degree but far less than Amazon.  Right now, 57% of them find that Amazon is a major barrier and almost just as many of them feel that....

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