With sales of digital assistants projected to soar from 1.8 million to 15.1 million by 2020, it’s no wonder businesses are paying close attention. But leveraging voice-activated search is going to demand a major content and SEO strategy shift.
Heralding the new role technology plays in our lives, digital assistants like Amazon Echo, Google Assistant, and Google Home deliver unprecedented convenience to users… and an enigmatic situation for marketers.
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