Dig Into Customer Engagement With These KPIs

Marketers know measurement matters. Performance data informs our strategies and campaigns, and we’re constantly on the lookout for the next clever idea or initiative to deliver on those KPIs. The problem? Determining which numbers to focus on. Too often, reporting gets bogged down by everything from site traffic to annual revenue — but fails to deliver insights about the customers themselves. While click rate and page views are key pieces of any marketing puzzle, customer....

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing