Are you creating an experience for your customers to really engage with your brand?
When you go out to see a movie, you have expectations—you’ll be entertained, the movie will be done well, etc. If you have a great time and really enjoy the movie, you’ll be excited and tell everyone about it, and as a result your friends are more likely to see it for themselves. But if it’s a bad movie, you’re still going to tell everyone, only now your....