Designing an Effective Mobile Loyalty Program

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Unleashing the full potential of mobile  With smartphones accounting for 84% of the 2019 holiday season shopping, mobile loyalty programs present a clear and present opportunity for American retailers to increase sales, conversions, and overall customer experience.    Unfortunately, except for a handful of brands like Sephora, Nike & Walgreens that have employed sophisticated data gathering and analytics to personalize offers to customers....

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