When it comes to garnering customer loyalty, Oil and Gas Retail companies face unique challenges. For one, fuel prices are highly regulated by the government and fluctuate with changes in the global crude oil prices, and so profit margins on fuel sales are slim when compared to other sectors. Interestingly, fuel retailers typically see profitability decrease as prices rise, and increase when prices fall, due to the volatility in the wholesale price of gasoline and the competitive....

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